Every wonder if you should be using promotional caps to help promote your business. Depends on your business marketing goals. Promotional caps cannot be beat when it comes to building "Brand Awareness". When you compare the advertising cost of radio or television to caps you will quickly realize that caps are a lot less expensive and have an even greater reach.
I have a client that is the director of promotions for the local NBC affiliate. We were having a discussion on our two different advertising mediums. I asked the client if we could do a comparison of our two advertising products. His biggest point was that he could reach about 50,000 people in one thirty second commercial, immediately. When I asked what it cost to produce and air this commercial his response was about $4,000.00 for the first commercial and each additional airing of the commercial would be less. So $4000.00 will expose 50,000 people to your brand. I had just recently read a survey from the promotional Products Association International, PPAI, concerning caps. A study was done to determine the daily views of a promotional cap. The numbers were really astonishing. The promotional value of a cap is 250 to 350 views per day. If you buy 100 caps, and the receptient only wears the caps 10 times, you will generate 250,000 to 350,000 views. If the person wears the cap 50 times,WOW. The cost of 144 caps is about $750.00 depending on the style and quality of the cap you purchase. Another point I made that he really found interesting, was every time you give someone a promotional cap, they say thank you. This means they thanked you for advertising to them. Doctor Watson asked his friend how many calls they received a week from people thanking the television station for that car commercial that came on during their favorite episode of "Law and order". Of course he laughed and had to say none.
Promotional Caps are not as immediate as radio and television, but given a little time, a cap with your logo has the ability to build your brand cheaper than any other form of advertising..... Period
Doctor Watson can recommend just the right promotional cap, hat or custom cup to help you promote a healthy business.
